Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

There are two categories of SMO/Social SEO methods:

• Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
• Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.

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Search Engine Optimization (SEO), is the science & art of getting your website ranked in the first few pages of a search engine for a strategically defined set of keywords.

We specialize in providing Search Engine Optimization India, SEO Mumbai,web site promotion company,Social media optimisation,PPC,Internet marketing,Search engine submission,SEO services experts Mumbai, India services to various business web sites who want to explore the latest world wide web. Our approach is to provide maximum search engine traffic using both on-site and off-site Search Engine Optimization strategies. On-site factors such as meta tags, content optimization, URL structure, and internal linking campaigns create a base for better off-site link building strategies. Our professional Search Engine Optimization's will assist you through the on-site optimization and ensure that your website is taking advantage of every possible on-site Search Engine Optimization benefit.

Once your website is fully optimized, off-site link building is where the real magic happens. We have developed an unparalleled expertise in building effective off-site linking campaigns. Effective link building is a delicate balance between art and science, and our Search Engine Optimization team has the experience and expertise to give your website a decided advantage over the competition.

Following are some of the techniques :

Optimization exercise Less of graphics images, not heavy images, more of text, meta tags, relevant keywords, optimized images, proper navigation, Quick load time, Precise information about the products available with us, Code for tracking the details of the person visiting the link, Robot Exclusion.

Search Engine Optimization services that can greatly improve your search engine ranking.

Top Ways Websites are Discovered

• Banner ads: 1%
• Targeted email: 1.2%
• TV spots: 1.4%
• "by accident": 2.1%
• Magazine ads: 4.4%
• Word-of-mouth: 20%
• Random Surfing: 20%
• Search Engine: 46%

SEO PACKAGES
SEO PACKAGE	ECONOMIC	SILVER	GOLD
Best suitable for	Less Competitive Keywords	Moderate Competition / Dynamic Sites	Highly Competitive Keywords
Rates	-	-	-
Review and Analysis
Website Analysis
Competitive Analysis
Max Keyword Research	15	25	30
Max Keyword Finalize	10	20	25
Search Engine Optimization Strategy
Initial Ranking Report
On Page Optimization
Website Structure Optimization
Content Optimization*
Image Optimization
HTML code optimization*
Meta tag creation & optimization
HTML Sitemap creation
Google XML Sitemap
Creation & Regular
Updation*
Google Analytics Setup & Monitoring
Robots.txt Optimization
RSS Feed Generation*!
RSS Syndications
Manual Search Engine Submission
Google Base Optimization
Off Page Optimization
Manual Relevant Directory Submission
Local / Niche Directory Submission
One way link building
Article Creation
Article submissions
Press Release Creation
Press Release Distribution (per Press Release)
Blog commenting
Forum posting
Social Media Marketing
social bookmarking
Social Networking Profiles creations
Social Networking Profile Optimizations
Content Sharing Optimization
Video Optimizations
Community Advertising
Blogging
Blog Optimization
Report status
Search Engine Ranking Reports
Monthly Work status reports (Detailed)
Client Support	Email Support	Email Support	Email Support
Traffic Status Report
Costing (Monthly)
Costing	-	-	-